NIK MIRUS - EXPAND YOUR MIND

Behance.net
EXPAND YOUR MIND
NIK MIRUS

Sebastien @GRDN gave Nik “carte Blanche” to explore a product through light, reflections and the magic of water. Through the simple form of a can, Nik saw an opportunity to create a series of images about a product and its contents, without it being present.


PHOTOGRAPHY, IDEATION : NIK MIRUS
CREATIVE DIRECTION : GRDN
"The first thing I do when I have Carte Blanche is to lay down some boundaries for myself. Without them it's difficult to focus on a coherent direction. For Expand your Mind, I've used the shape of the can as the focal point and constant throughout the images. The rectangular form symbolizes a doorway, gateway or enigmatic object that interacts with water and light" - Nik Mirus
"Once I determined this visual language, the possibilities felt limitless." 
"I love the creative stimulation and challenge of having Carte Blanche" - Nik Mirus
NIK MIRUS - EXPAND YOUR MIND
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NIK MIRUS - EXPAND YOUR MIND

Sometimes, we initiate a commercial project with a creative partner. Sometimes the client changes their marketing strategy at the last minute. So Read More

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